Top 25 Facebook & Instagram Ads Interview Q&A for Freshers in 2025

 Top 25 Facebook & Instagram Ads Interview Q&A for Freshers in 2025

The business effect of social media in terms of revenue generation can be substantial. Social media not only promotes brand visibility but acts as a direct revenue channel through targeted advertising, social commerce, lead generation, and customer retention strategies.

1. What are Facebook & Instagram Ads?
   They are paid ads businesses use to promote content and reach targeted audiences.

2. Why are they important?
   They offer a wide reach, precise targeting, and measurable performance.

3. What is Facebook Ads Manager?
   A tool to create, manage, and analyze Facebook/Instagram ad campaigns.

4. What are the main ad objectives?
   Goals include Awareness (brand reach), Consideration (traffic, engagement), and Conversions (sales).

5. What is a target audience?
   A specific group defined by age, gender, interests, or behavior that your ads are aimed at.

6. Types of ads available?
   Image, video, carousel, stories, and reels ads.

7. What is a CTA (Call-to-Action)?
   A prompt in an ad like "Sign Up" or "Shop Now" to guide user actions.

8. Reach vs. Impressions?
   Reach = unique viewers; Impressions = total views including repeats.

9. What is an ad budget?
   The amount spent on ads, either daily or over a campaign’s lifetime.

10. What is A/B testing?
    Running two ad versions to see which performs better.

11. What is a Lookalike Audience?
    New people similar to your existing customers.

12. What are Custom Audiences?
    Audiences based on previous interactions, like website visitors or email lists.

13. Role of keywords?
    Unlike search ads, targeting is based on user interests, not keywords—but keywords can still enhance the ad copy.

14. What is ad frequency?
    How often the same user sees your ad—too much can cause ad fatigue.

15. How to track ad performance?
    Using metrics like CTR, CPC, conversions, and ROAS.

16. What is Facebook Pixel?
    A tracking code on your website to monitor actions and optimize ads.

17. Organic vs. Paid Reach?
    Organic: free visibility. Paid: visibility through advertising spend.

18. What are Dynamic Ads?
    Ads that automatically show products to users who viewed them earlier.

19. What is conversion tracking?
    Measuring actions after users view or click your ad (like a sale or signup).

20. What is a campaign objective?
    The primary goal of your ad (e.g., leads, website visits, sales).

21. What are interest-based audiences?
    People targeted based on their interests and hobbies.

22. What is retargeting?
    Showing ads again to users who interacted with your brand but didn’t convert.

23. What are video ads?
    Short videos used to promote products/services across feeds, Stories, or Reels.

24. What are collection ads?
    Ads displaying multiple products that open into a full-screen experience.

25. Why is analytics important?
    Analytics help evaluate ad success and improve campaign strategies.

Social media plays a major role in driving business revenue.

🚀 1. Direct Sales via Social Commerce

• Platforms like Instagram, Facebook, and TikTok now support in-app shopping.

• Brands can sell products directly through posts, Stories, Reels, and Shops.

• Reduces friction in the purchase journey and increases impulse buying.

💰 2. Lead Generation

• Social ads (e.g., lead forms) help capture user data like emails or phone numbers.

• Enables follow-ups via email/SMS marketing and converts leads into paying customers.

📢 3. Brand Awareness → Higher Conversions

• More visibility = more trust = more sales.

• Consistent engagement increases customer loyalty and lifetime value.

🧲 4. Website Traffic & Conversions

• Links in posts, bios, and stories drive targeted traffic to websites or landing pages.

• Well-optimized funnels can turn social visitors into paying customers.

🎯 5. Targeted Advertising

• Platforms like Facebook and Instagram offer advanced targeting (location, interest, behavior).

• Businesses can show personalized ads, improving ROI (Return on Investment).

💬 6. Customer Engagement & Retention

• Responding to queries, comments, and DMs builds stronger customer relationships.

• Repeat customers drive consistent revenue.

📊 7. Influencer Marketing

• Partnering with influencers can expose your products to highly engaged audiences.

• Drives both sales and credibility.

📈 8. Data Insights for Strategy

• Social analytics show what content/product appeals most to your audience.

• Helps refine offers and pricing, boosting revenue.