Education : Bachelor of Information Technology (B.I.T) from Manipal Academy of Higher Education.
Certification :
Software Quality Testing
SPECIALTIES :
Digital Marketing (SEO SEM SMO), Media planning, Branding, Promotion, Search Engine Marketing, Search Engine Optimization, Email Marketing, Rich Media, Display Advertising, Web 2.0, Social Media and Web Analytics, Project Management.
SEO : Expert in all aspects of search engine marketing - natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, Bing, and ASK. Fluid understanding of what changes to websites can affect rankings within the Search Engines for key words.
PPC : Managed paid search marketing campaigns in Google Adwords, Yahoo & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.
Social Media : Extensive background into Social Media and its use in Online Marketing. In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces. Deep understanding with the use of Facebook, Linkedin, Twitter, Digg, Reddit, MySpace, Wikipedia, forums, social comminutes etc.
Web 2.0 : In-depth knowledge and experience of various Web 2.0 technologies and their relationships to Online Marketing strategies, Social Media and Search Marketing. Experience in leveraging Web 2.0 for corporate marketing efforts for projects and websites.
Word of Mouth Marketing : Experience in managing online word of mouth marketing campaigns. Seeding the online communities with creative information about products, services and brands in order for the "word to spread".
Blogs : Deep knowledge of search marketing uses of Blogs & RSS Feeds. Strategy for the creation of blogs as well as content implementation.
Content Optimization: Expert in content optimization of all types. Thorough understanding of how the new integration of vertical search engines affect on the following content areas:
Text, News, Images, Video, Audio, Products.
Online Reputation & Brand Management : In-depth knowledge of online reputation and brand management by monitoring various outlets such as search engines, blogs, social communities. Expert in optimizing press releases for the web to maximize the exposure for the subject matter of the press release.
Web Analytics : Extensive knowledge of web analytic software such as Google Analytics & Webmasters. Thorough understanding of analyzing data reports for SEO, PPC, SMO etc...
Development :
Joomla, Shopping Cart, Wordpress, BBpress, HTML, CSS, PHP, MYSQL
Ads Server :
Google DFP & Adword, AdTech, Simplify360
Social Media Monitoring Tool :
Simplify360, Sprout social, Viral Heat
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