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Monday, March 18, 2013

Digital Marketing Budget Allocation


Digital Marketing Budget Allocation

Digital Marketing = SEO + SEM + SMO
Two kinds of Digital Marketing

1 Push 2 Pull

Which one is free.
None of them, both of them are free as well as paid.

1. Push
2. Pull

Media : Search Network, Display Network.

Search: Text Based
Maximum orientation with Paid Search, Organic SEO, Social, Content, Blog, RSS etc...

Display: Image, Video, Animation...
Banner Ads with Different sizes, Video promotion, image slide show (Social) etc...

Your business never can reach your ROI if you are unable Integrate Push & Pull both in your Budget.


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